Hypothetical data for widgets.com website

Data on purchases for an e-mail experiment run by widgets.com

Usage

widgets

Format

widgets

A data frame with 3,000 rows and 4 columns:

emailA

1 if customer receives e-mail A, 0 otherwise

emailB

1 if customer receives e-mail B, 0 otherwise

purchase

1 if customer makes a purchase, 0 otherwise

amount

Total purchase (in dollars)